QAnon is rebranding

This appeared in The Millennial Source

“There is Q and there are Anons but there is no QAnon” has now become a rallying cry of sorts, a refutation of all outlets that insist on labeling QAnon a movement.

First it was November 3, then January 6. After those dates didn’t result in a victory for former President Donald Trump, January 20 was supposed to finally bring things to a head. But the inauguration of President Joe Biden went ahead without a hitch. Now, March 4 has passed and yet one more circled date in the QAnon mythos has come and gone and nothing has happened.

There’s always March 20. When that date passes uneventfully, there will remain the indefinite future and the promise of unseen actions moving pieces into place. Though the movement began with a prediction that never came to pass — the arrest of former Secretary of State Hillary Clinton — many of the anonymous followers of Q have not lost the faith.

They have, though, grown contemptuous of the media attention on QAnon. Once heralded as proof of the movement’s relevance, the Anons (as they call themselves) now dismiss media coverage and insist “QAnon” is nothing but manufactured hysteria. They haven’t rejected Q or the beliefs, but they are seeking to distance themselves from “QAnon” and rebrand themselves as anything but a cult.